Hungry? How about some brains to satiate your appetite? This unique ad campaign from Snickers went viral when it turned Korean students into zombies and other creatures!
In the video, a team sets up the special cameras that are meant to capture the face of the student and turn them into monsters or animals on the screen.
The students approach the screen located above a fountain and then…they’re in for a surprise!
The screen transforms them into monsters and the motion capture cameras mimic their expressions!
The students have some fun with their newly discovered identities…
Afterwards, the screen pops up with the Snickers tagline, reading, “You are not you when you are hungry” and dispenses a free Snickers bar for the hungry student. One group even hits the candy bar jackpot!
Check out the full viral ad campaign below: