SEVENTEEN is making history again as they’ve become the first Korean artists to work with famous designer, Francesca Amfitheatrof.
Amfitheatrof was the first female design director for Tiffany & Co, and is now the artistic director for jewelry and watches for Louis Vuitton. She has also worked with other top luxury brands, such as Chanel, Fendi, Balenciaga, and more.
She also launched her own brand, Thief and Heist, and she’s chosen SEVENTEEN as her next partners. SEVENTEEN is the second pop star to work with the brand, only after world star Elton John.
SEVENTEEN released a new photo featuring Thief and Heist’s latest bracelet design. The new products has been praised for featuring recycled plastic with its simple yet high-end design. A portion of the profits from the bracelets will be donated to organizations fighting for environmental welfare.
But the best part about the bracelets? It features a tag with SEVENTEEN’s logo on it!
Amfitheatrof revealed that she decided to partner with SEVENTEEN because she’s always been a big fan and an admirer of their style.
She believes that their synergy was perfect for her new design.
I’m a big fan of SEVENTEEN. I’ve always watched and admired the team’s stylistic features.
I proposed a partnership together because I knew that collaborating with these global stars will create the perfect differentiation.
— Francesca Amfitheatrof
As this is also SEVENTEEN’s first collaboration with a globally famous designer, they also expressed how honored and excited they were about their meaningful project.
It’s or first time officially partnering up with a global designer, so we’re honored and excited. We believe that this partnership holds a deep meaning as these bracelets were made of recycled plastic and a portion of the profits will be donated to environmentalist organizations.
SEVENTEEN and Francesca Amfitheatrof are planning to drop the first video of their partnership on July 3 by featuring a phone call between the two.
Stay tuned for more info on these beautiful and meaningful bracelets by two powerhouse global stars!