Red Velvet‘s Joy has just snagged a brand new endorsement!
On January 2, eco-friendly lifestyle brand Aveda Korea announced their signing of the idol as their official new model for the year 2020!
The brand revealed that they chose her for her fresh and bright image, and her gorgeous visuals!
Red Velvet’s Joy is known for her rich and beautiful hair! So, she will also be modeling for their newly released shampoo Nutriplenish, which contains pomegranate seed oil, coconut oil, and mango seed butter, which are rich in superfood omega 5, to provide rich nutrition and moisturizing properties (it is also released as a hair oil).
A representative from Aveda Korea has stated that her bright image was selected because it fits well with the image of the company.
The bright and healthy image of Red Velvet’s Joy was instrumental in selecting her as the official model because it fits well with Aveda’s brand image.
Along with this company, Joy is also the face of make-up brand Espoir. You can check out more photos of her here!
Red Velvet recently made their comeback with repackaged album The ReVe Festival: Finale, and title track “Psycho”. Watch the MV here!