Girls’ Generation‘s Kim Hyoyeon has been announced as the new face of Maje, a French fashion brand founded in 1998 by Judith Milgrom.
According to Maje’s website, the brand describes itself as a leading brand in accessible luxury, thanks to fashionable creations with subtly edgy and quirky details for a decidedly feminine look that feels both understated and glamorous.
Hyoyeon was revealed as the face of their latest Summer 2019 campaign on March 22.
Maje described Hyoyeon as a person with a bold fashion sense, making her undeniably a Maje girl who dresses for herself, to feel good about herself and to look like herself (and no one else).
Hyoyeon updated her Instagram page with pictures of herself wearing the brand’s latest collection and added the hashtags #Maje, #hyostyle, and #HereAndAway.