BTS have teamed up with many of the biggest brands worldwide, including food.
From Coca-Cola to McDonald’s, they’re ensuring we’re eating and drinking…
Now, BTS has apparently teamed up with American chocolate company Mars‘ Snickers candy bars.
BTS = Buy the SNICKERS?
— SNICKERS (@SNICKERS) March 24, 2021
So, you can buy “borahaed” packaging featuring iconic BTS song lyrics and titles, such as “Spring Day,” “Make It Right,” “I’m Fine, “Life Goes On,” etc.
This came as a surprise to many ARMYs, though. The limited edition Snickers bars were spotted in stores without notice.
BTS x Snickers???? Since when?? pic.twitter.com/MLNruWjxXv
— ◡̈ (@taebokkiii) July 29, 2022
Uhm what do you mean BTS x Snickers?!! Did I miss something?! pic.twitter.com/cUgDy8J9EG
— Jane⁷ in the box. (@jindugh) July 29, 2022
THEY DIDN'T LET A WORD OUT BOUT BTS X SNICKERS????? pic.twitter.com/whSydcG6wG
— chief taegikooker (@namvki) July 29, 2022
Yet, the collaboration was foreshadowed years ago.
BTS released their MV for “FAKE LOVE” in May 2018. One scene stood out to ARMYs as it featured J-Hope lying in a pool of Snickers bars.
At the time, the scene sent ARMYs into meltdown…
— 🌼 (@jeonsbam) May 18, 2018
— elena⁷ | ︎🃏 (@babetanboys) June 3, 2018
Snickers were actually featured previously in the “WINGS Short Film #6 MAMA” in 2016!
But with “FAKE LOVE” featuring Snickers, it even sparked drama between chocolate bars. Butterfinger was a bit salty that BTS chose Snickers.
Ultimately, Snickers won the “fight,” and ARMYs encouraged the chocolate bar to “get that promo.”
— Nia | JACKINTHEBOX July 15th 🃏 (@mybIuedesert) May 22, 2018
— Soo Choi 💜 (REST) (@choi_bts2) May 20, 2018
Now, after four years, we finally have the official BTS x Snickers collaboration!
So far, BTS x Snickers have been spotted in the East Region of the world, such as Thailand and the Philippines. Let’s hope for a Western release too!