BLACKPINK‘s Rosé is back at it with her influential power and this time, it is for fashion powerhouse Saint Laurent.
Rosé has been one of Saint Laurent’s global ambassadors since the summer of 2020 and her influence is starting to take effect by the masses. The fashion brand shared on their social media that their video for their upcoming 2021 Summer Women’s Brand Fashion Show has exceeded millions of views. The promotional video showcases models walking on a runway in the middle of the desert on top of some sand dunes.
Other Saint Laurent related videos have also seen a surge in viewership after they announced that Rosé would be their global ambassador. Rosé marks the first ever Korean to model for the brand and ever since, Saint Laurent has seen an increase in its brand popularity. After the fashion show video was released, Rosé shared the video with her 35.8 million followers on Instagram, contributing to the viewership. In an interview, a Saint Laurent official acknowledged Rosé’s influence by stating,
While the fashion show video could have drawn in the attention on its own, Rosé’s influence played a huge role (in the viewership increase). We are excited for our future collaborations with Rosé.
— Saint Laurent official
We all knew that BLACKPINK and Rosé held a lot of power, but it is amazing to see a huge fashion brand like Saint Laurent acknowledge it as well. Congratulations to Saint Laurent and Rosé for their successful partnership!