K-Pop girl group aespa has been selected as the new advertising models for outdoor brand Eider. This is also the group’s first outdoor advertising promotions, bringing more anticipation to fans.
Eider revealed that aespa’s unique personality and dignified charm matched the brand’s direction and style for this season, bringing them to select the group as the new models. With the synergy with aespa, they hope to strengthen communication with the MZ generation and introduce trendy outdoor styles.
On the other hand, aespa released their single, Next Level, this past May.